Our vehicle for raising awareness about the unsheltered homeless.

Every year at Capstrat, we put our heads together to figure out how we can make a meaningful impact during the holiday season. This year, one of our co-workers volunteered to help us raise support for the unsheltered homeless by living in his car (as many homeless families do) for one week and sharing his experience via the Web and social media.

From Nov. 29 through Dec. 4, Will called his car home, while thousands of others rode along with him by tracking his locations on this site and following his live webcam in the car.

He showed how easy it is to support homeless shelters and outreach facilities as he gave us inside reports through his blog, live Tweets and the Homeless for the Holidays Facebook page.

Please contact Anna-Marshall Gauss should you have any questions at agauss@capstrat.com or 919.882.1972.